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The Golden Rule of Cash Management

Brett Wiles became a highly successful restaurant operator by subscribing to one simple philosophy…The Golden Rule: “The most important thing is we have been able to attract and retain some good people,” Wiles said when describing his business philosophy. “We always say we’re in the people business, not the food business. There is no magic or special formula. It is a matter of treating people right.” This Golden Rule led Wiles to make an important change to his cash management system in two of his heritage stores in Orange County last year.

The New American Standard

Creating a new brand identity can be a polarizing exercise. Something that speaks so closely to the soul of an organization is bound to elicit many responses and challenges. It has to be right. When it is the first major brand update in 28 years for an industry...